http://vimeo.com/33423425
Above is a video of a digital animation advertisement for Twinings Home of Tea. It is seldom to see tea advertisements in Malaysia and I personally am not a big fan of teas. But when I saw this beautiful animation, I felt compelled to go for this brand of tea. haha. It's in the way that it doesn't brag too much on the taste of the tea, but rather it centers around the connection of tea with human emotions.
The beginning of the video, it shows a girl struggling to row her boat among the harsh waves. Help came to her shortly after. Bird-like water splashes carried her above the storm and she overcame the difficulties effortlessly. It's calming to see her arriving at the other side of the storm where everything is bright and smooth - the same feeling when the taster of the tea comes close to savoring it. And when she finally arrives at the shore of an unknown island, it was herself that greeted her warmly. The animation ends with the two girls combining into one. The tagline at the end is "Gets you back to you".
What a beautiful way to promote teas. The setting of the animation is intelligently chosen. Detailed and close up scenes like when the girl touches her feet to the shallow waters really enhances the visual and emotional impact. Not only that, the 'camera' pans from left to right in a perfect angle where two girls disappeared into one. It was a very eye-catching way of connecting. Not too abrupt and not too boring. It fits with the tagline very well. No extra words were needed because the animation itself has already told of the goodness the tea brings to all who taste it.
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