Monday, September 3, 2012

The Giant Green Canvas


At first sight this tree seems like a really normal piece of drawing to me. I read on only to find out it's actually a tree on a huge piece of canvas -- set on the road! This beautiful installment is set in China, called the Green Pedestrian Crossing. 





A gigantic green ink pad, a huge white piece of canvas, and some everyday pedestrians and you have yourself an awareness raising reminder. Though it's set in the most unlikely place, it's a place where most people come in contact with on a daily basis. Who would actually thought that leaving footprints can be made into a kind of art, eh?

The message that is trying to be carried across is Walk More, Drive Less. As simple as that. Green is the default color used for most nature awareness campaign. I'm sure as the pedestrians walk across it, a gentle reminder will come to their mind and they will remember the contributions -not just to the artwork but- to a greener world. It might also attract more people to walk to their destinations just for the fun of putting down their green footprints. It's such an adorable idea that suits people of all ages. It's so direct. It reminds the youngest to the oldest that age and size is not a matter when it comes to saving our earth. 



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