http://vimeo.com/33423425
This video is a good illustration that possibility and impossibility is something made up by our own minds. It's an advertisement by a telecommunication service company called AT&T. The same designer that came up with the advertisement for Twinings Tea did this creative piece too.
This time its a mash up of real swimmer and some CGI on the underwater scenes and the vast sea. Using the sea as a setting for an advertisement about overcoming impossibilities is an interesting combination, because the deep blue sea holds so much mystery in it. To picture a swimmer swimming in it is not as common. When the designer opens by showing the swimmer diving into the big ocean that sees no end, it grabs attention immediately as I was eager to find out where he's heading and where he'll end up. It turns out he swam on through the night and into a new dawn. Along the way, breathtaking scenes of underwater creatures were shown that created harmony between the swimmer and them. He swims with might and had only one goal in mind which is to reach the finishing line. The video, however, did not end with him crossing the end victoriously, it ended with him still swimming into a landscape of city at the end of the ocean, which could also possibly be the end of his journey.
The video also ended with a tagline, which is "Rethink Possible". Indeed, it is humanly impossible to cross the ocean in a period of time like that. The company, using this concept, tells the viewers that they are constantly breaking limits to achieve greater heights, too. Thinking beyond the possible and touching what no one dares to do. What a way to promote :D
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