They adapted the simple elements of nature like leaves, clouds and rain for these inspiring ensembles. The idea is to bring out the autumn tone in every landscape, adding in animals made from the elements mentioned above. Using not the outline of the animals but the shape and movement of it still enables the viewers to make out the animals that're portrayed. It's not an easy task to catch the values just right to make it blend into the landscape.
The artist also took into consideration the compositions of the artwork to make the focus balance. For example, the animals are not placed directly in the center but at a one-third position. It is as if the animals are overlooking the landscape and directing our eyes to gaze together as well. This creates an overall connection with the artwork that is so simple and natural. Autumn, where everything changes from one colour to another, shows the courses of nature transitioning together into a whole new look. Using this concept definitely fits to the apparel advertising.
Images retrieved from http://www.behance.net/gallery/Charles-Voegele-Autumn-Campaign-2012/4948463
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